Toast of the Town Acquires Alaska Event Services, Forming the State’s Largest Event Planning, Décor,

Anchorage, Alaska – Toast of the Town, a women-owned Anchorage event planning firm founded in 2015, announced today that it has acquired Alaska Event Services (AES), a respected event décor and rental provider established in 2004. Together, the companies now form Alaska’s largest event planning, décor, and rental entity, producing more than 150 events annually and anticipating job growth in the year ahead.

Both Toast of the Town and Alaska Event Services will continue operating under their existing names. This ensures continuity for clients while offering the advantages of combined scale, expanded services, and the state’s largest event rental inventory.

AES’s leadership has placed their trust in Toast of the Town, with one former owner staying on as an employee because she believes in the new women-owned leadership team and opportunities they bring. Joe McLallen, previous majority owner of AES, said: “I have had the pleasure of working with Toast of the Town for years, and I am excited to see AES continue to grow with a broader vision. This team understands the dynamic changes in the convention industry and is well positioned to lead it forward in Alaska.”

Martha Keele, managing partner of Toast of the Town, said: “We are combining strengths to give clients more creative possibilities and greater value. Anchorage clients no longer have to juggle multiple vendors. With planning, décor, and rentals under one umbrella, we deliver smoother logistics, fresh ideas, and cost savings.”

Alaska’s event industry was one of the hardest hit during the COVID-19 pandemic. By persevering with smart planning, innovative ideas, and efficient use of resources, Toast of the Town positioned itself for growth. The acquisition of AES builds on that foundation, expanding its reach and offering more efficient, creative, and accessible event solutions to Alaskans.

Toast of the Town clients span corporate, government, and nonprofit sectors, including ConocoPhillips Alaska, Alaska Native Tribal Health Consortium, Visit Anchorage, Alaska Airlines, GCI, Alaska Business, Odom Corporation, and many of Alaska’s leading nonprofits.

About Toast of the Town
Founded in 2015, Toast of the Town has grown to become Alaska’s leading event planning and management firm. With more than 1,000 events produced, the company serves corporate, government, nonprofit, and Native corporation clients across live, virtual, and hybrid platforms. Known for professionalism, logistical expertise, and mission-driven design, Toast of the Town is also the preferred provider for the State of Alaska.