Dr. Christina L. McDowell, Ph.D., Assistant Professor, UAA College of Business and Public Policy, received her Ph.D. from Duquesne University. She is assistant professor at the University of Alaska Anchorage in the College of Business and Public Policy, where she teaches courses in marketing and business communication.
With her co-author, Jeanne M. Persuit, she has published an edited book, Integrated Marketing Communication: Creating Spaces for Engagement, in which she contributed a chapter on IMC campaigns and civic engagement. She has presented papers at national, regional, and state conferences and is published in Communication Research Trends, the Journal of Learning Community Research and Practice, and the Journal of the Association of Communication Administration. Before entering academia she worked in account services as an account manager for an integrated marketing communication firm.
Breakfast Catered by: Hotel Captain Cook
A Q&A will be held at the end of the seminar.