"Make it Monday" forum - The Changing Face of Advertising: Lessons from 50 Years in Alaska

Advertising has changed dramatically over the last 50 years, but the core lessons remain the same. At its heart, great advertising starts with an understanding of human behavior—what motivates people and how easy it is for them to take action. It’s powered by the strength of a well-defined brand, which not only builds loyalty but also reduces the pressure to compete on price. And it’s amplified by creativity, which makes messages emotional, memorable, and distinctive.

For Anchorage businesses, these lessons are especially relevant. In a competitive and cost-conscious market, applying these principles can help attract new customers, strengthen relationships, and get more value out of every marketing dollar. Whether the goal is reaching consumers or engaging internal stakeholders, the fundamentals of human behavior, brand, and creativity remain the keys to long-term success.

PLUS, a new member presentation by Isaac Richards of 907 Tactical.
 

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Karen King 
Karen is CEO of Spawn Ideas, where she has championed the role of brand in driving business growth for more than three decades. She is deeply respected in the Alaska market for her ability to help organizations define and elevate their brands. Under her leadership, Spawn has grown into a nationally recognized agency while remaining firmly rooted in Alaska.

 

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Kaylee Devine
Kaylee is President of Spawn Ideas, where she leads strategy and insights, helping clients translate human behavior into marketing that works. Raised in Alaska by two entrepreneurial parents, Kaylee brings both grit and creativity to her leadership, guiding the agency’s next chapter with a focus on innovation, culture, and results.


 

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Amy Adams
Amy is Creative Lead and Director of Social & Digital Engagement at Spawn Ideas. With 14 years of marketing experience, she combines strategic thinking with a modern design sensibility to create work that resonates across platforms. At Spawn, Amy leads creative execution and digital engagement, drawing on her own experience as a social media influencer. Her insights into digital culture help inform client strategies and ensure their work connects in authentic and memorable ways.

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