Whether using traditional or digital advertising platforms, don’t let your advertising efforts get lost in the clutter – make sure your target audience knows what you have to offer.
It’s no accident your favorite brands just get you and find their digital banner ads and videos directly in front of you. Learn the best ways to define, target, and reach your ideal clients, customers, or patients using audience targeting methods.
Who Should Attend:
Marketing Managers/Directors
Business Managers
Digital Manager/Specialists
Campaign Managers
Marketing Freelancers
Takeaways:
Define your target audience and criteria
How to utilize banner ads and video usage
How to adapt your creative messages
Meet Our Speaker:
Yvette Morales is the Digital Sales Manager at Channel 2 & CBS 5 in Anchorage, Alaska. During her tenure with Gray Media Group, she pushed digital boundaries and repeatedly crafted award-winning local and national marketing campaigns. Yvette continuously stays well versed in digital platforms by education, market research and most importantly adaptability. She ensures companies are utilizing the most effective techniques and strategies available.